PortfolioNEXINFINITY META Brand
Brand DesignFeatured
NEXINFINITY META Brand
NEXINFINITY META
2025
< 1 Month
NEXINFINITY META is the master brand of the NIM family, and its identity had to do double duty: stand on its own as a confident technology brand, and act as the parent every NIM product (NIM Arts, NIM Contacts, and more) visibly belongs to.
At its heart is an infinity-inspired mark — two interlocking loops that read as an "N" and "M" while symbolising infinite possibilities and meta-level thinking — carried in a single, ownable teal (#349C98). The wordmark is set in Gabarito, in confident even caps.
The identity ships as a complete system: horizontal, stacked, icon-only, and monochrome lockups; an ink-led color palette with teal as the one brand colour; type rules; and a full brand guidelines document covering clear-space, minimum sizes, misuse, and voice.
Technologies & Tools
Brand StrategyLogo DesignVector / SVGColor TheoryTypography
Primary Logo Lockup
The Challenge
Build a memorable identity that signals innovation, reliability, and technical excellence in a crowded market — and works as the consistent parent brand across an expanding family of NIM products.
Our Solution
A distinctive infinity mark and a disciplined teal-on-ink system, delivered as a full logo kit plus a written brand guidelines document so the brand stays consistent everywhere it appears.
The Results
- Ownable infinity mark that anchors the whole NIM family
- Full lockup system — horizontal, stacked, icon-only, and monochrome
- Disciplined teal-on-ink palette with clear usage rules
- Complete brand guidelines document (clear-space, misuse, color, voice)
- Delivered as scalable vector (SVG) assets
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